Web Page Tutorials

To help many of our new users, and the general public build and advertise their web pages, we have put together this tutorial. The tutorial is designed to give you a basic understanding of how the internet and search engines work, as well as giving you helpful tips to get your pages ranked quickly into the leading search engines. It also touches upon basic page design and tips on making your pages search engine friendly.

How to get your Website on Google in LESS THAN 30 MINUTES!

The tutorial was originally written to teach you how to get your web page listed in Google within 7 days of its creation. However, we have tried and tested this and found that the average time it takes is less than 30 minutes!

Feel free to get in touch with us should you have any questions or problems and we'll promptly reply with additional advice and guidance. We welcome any comments so please take the time to get in touch with a short email sent to admin@kimptoncomputers.co.uk

How to get your Website on Google in 7 Day's

As I'm sure you're already aware, there are literally millions of pages already on the internet and thousands are added every day. Within each market sector the competition is fierce for those illusive 1st, 2nd & 3rd positions at the top of the search engine results. If you’re new to web site building, have a new domain name which hasn't been registered for very long or simply entering a market which is highly competitive, your tactics will make all the difference.

Many people are unaware of a few basic facts which will prevent your site from ranking nicely in the search engines. Search engines each have a sophisticated method of deciding which websites to display for any particular keyword search. This method is called an algorithm. Each search engine has its own, slightly different algorithm and to make matters even more confusing they often change these algorithms so as to "Give the user more choice". These algorithms are highly kept secrets and not detailed in any detailed form by the search engine companies. This naturally doesn't help you at all! The only consolation is that these changes affect EVERY website, not just yours.

Even with the alterations made to the algorithms, there are a lot of basic rules that should be kept. All search engine companies maintain some basic rules as guidance which if followed, will increase your chances of scoring well in the searches. I will go through these, and at the same time do an experiment to show you what I mean. If you follow this tutorial when making your next page, I can "almost" certainly guarantee your page a high ranking in the most important search engines. You do need a website to put your pages into and I do recommend a few programs which will dramatically help but everything in this tutorial can be done for free.

I am assuming you already have a website setup, and you are now trying to work out what to do next. If you haven't already got access to a website, why not create one here at Kimpton Web Hosting. Just £29.99 for 1 years hosting and included in the price is a FREE .UK domain name.

Search Engine Guides

For the search engines to maintain their status, they want to display relevant sites back to that user for the subject being searched for. If your content is relevant to that search, your site will get displayed. However, your page is in direct competition with all the other websites on the same topic. For your site to appear above these other sites, your content needs to be MORE relevant to the subject than theirs and also be well linked to.

Always Type Your Own Rich, Unique Content!

Search engines do just that, search. If they have already found a page with the same text as yours, yours gets demoted as a COPY or duplicate. Your page will never score well. Try and keep the page relevant to one topic. The more topics mentioned, it waters down the power of the main subject.

Write as much as you can. You should be aiming for between 600 and 1500 words on your page. Search engines love content. Remember, the only content the search engines can read is the text, they cant look at the pictures (in some ways they can, discussed later).

Using H1-H6 Tags

When a search engine reads your page, they look for various TAGS throughout the page to guide them as to its layout. It needs to be told which parts of the text are more important than others. To do this, they look primarily for the H1 to H6 Tags. H1 is the highest, and tells the search engine that the text displayed here is of high importance and would constitute as a heading. These go down in importance with H6 being the least important of the H* TAGS. You certainly want your main KEYWORDS in a H1 tag near the top of your page and incorporated in the H2-H6 tags.

META Tags
Whilst it's being reported around the internet that these META tags are being "ignored" by the search engines, personally I think that some search engines do still look at them. ALWAYS enter your META tags, if their not looked for, so be it, if they are and you don't have any, that would be bad.

The very first one should be your TITLE. If there are other tags above it, move them down. It's reported that some search engines don't read all of the tags, so by having the important ones towards the top almost guarantees them getting read if requested. The TITLE tag should be directly under the <HEAD> tag, the other META tags go in below like this:

<head>
<title>Webpage Title In Here</title>
<meta name="keywords" content="keyword1, keyword2">
<meta name="description" content="description in here">

Titles, Headers & Footers

When a search engine reads your page, it tries to determine what your page is about, and if that tallies with your suggested title, keywords, descriptions and headings it will be happy. There is no point in fibbing in the title or keywords. If the search engine cant find relevant information on the page, you get dropped in the rankings. Later we will show you the tools we use to get your titles, headers and tags relevant to each other.

We also want to try and repeat our 1st, main keyword as the last text the search engine reads on the page.

Images & ALT Tags

As I mentioned earlier, the search engines have no means in which to look at your pictures. If your text is in a picture, then it'll not be read. In order for the search engines to get an idea of the images content, we add an ALT tag to the images html. It should be a brief description of the image, and better still, one of your keywords. The line would look something like this:

<img src="img/image.png" alt="search engine guide" width="90" height="30">

How Search Engines Crawl

Google and many other search engines visit certain websites very frequently. News sites and websites which have lots of users posting comments, blogs and articles are visited very often indeed.

When a search engine visits a page, it will follow all the links on that page and read the destinations page. All you need to do is get your page linked to from one of these popular sites. This way, the very next time the search engine reads the site, they end up at yours! Perfect. If their site is read by the search engines very often, your page gets seen much quicker.

Hyperlinks From Your Web Page

When linking to other pages within your own site, or to any other external page for that matter, try and make the text of the link a close match to the destination pages Title or Keyword. This will help the ranking of the page being linked to. Sometimes this isn’t appropriate or possible, and that’s ok to.

Keep your links on the page to below 100. The lower the better. I usually aim for between 20 to 30 in normal pages. It is reported that most search engines stop reading the page after 100 links.

Hyperlinks To Your Web Page

This is probably one of the most important aspects of getting good rankings in the search engines. When asking others to link back to your site, request that they use your main keyword as the link text and to point directly to the pages URL. This will help your page gain relevancy for the keyword over time.

In general, a link is a link, and links are good! The more links back to your site the better, but beware, not all links are great links. Some websites use tactics that Google and other search engines don’t like. Spamming and some link exchange systems are frowned upon. It's believed that if you get links from such sites, the search engines will punish your site. Try and keep your incoming links from sites talking about similar topics or at least the trusted, well known article and social networking sites. A link from a website based on a similar topic to yours is far more valuable to you than 10 links (or more) from site with unrelated topics.

Many search engines consider a link pointing to your site as a "vote" of confidence. The more links from different websites using your keywords the better.

Building A Basic Web Page

OK, here we go. Time to put my page where my mouth is! I am going to make a new web page at the same time as writing this tutorial and get it listed in Google within 1 week!. I accept that www.kimptoncomputers.co.uk is an old domain name, and this will help the page get ranked slightly quicker as the search engines are already aware of the sites existence. I have done this experiment on brand spanking new domains and the results are still the same. This is because of the links we create later which guide the search engines to the site almost right away. The page we are going to create for this tutorial can be found here:

Blooming Jasmine Flower Green Tea

The Aim Of This Exercise

1, To create a single webpage in a website.
2, Make the page as Search Engine Friendly as possible.
3, Test the page using FREE tools only.
4, Inform the search engines of its existence.
5, Get a handful of links to our page.
6, Get the page listed for its main keyword in Google within 7 days!

To follow this tutorial, you will need:

A Domain Name & Web Hosting
A HTML design package such as Expression Web, Dreamweaver, Amaya 10
Some FREE accounts in websites detailed later

Writing You Page Content

First off, you need to know what your page / site is going to be about. I find it best to write the main content first. Its much harder to design your page when you don't have any idea of what it's about. You want to write between 600 & 1500 words.

For the experiment, I have written a page all about "Blooming Jasmine Flower Green Tea" My friend has a business importing green tea, and I would like to create a page to link to him.

Now that I have my text or article, I can begin to build a page for it. Normally you would use the same template already used through-out your site, but for this instance, I'm just going to create a plain/boring page as the search engines cant see my pictures anyway.

Most new sites are written in a language called PHP, and almost certainly use CSS files for managing the template. For this experiment however, I'm just going to create a bog standard HTML page which is self sufficient (no CSS).

Create a new blank page. The HTML code will look something like this:

When I use HTML to build a page, I prefer to use tables to lay my page out with. I start with a single celled table and set it to around 750 pixels wide, and place it in the centre of the page.

Into this table I insert 3 more single celled tables, not one table with 3 rows. This is so that I can place borders much easier if required.

I use the top of the 3 tables for the header banner – creation of banners and images are covered in another tutorial.

The middle table will be used for everything in the main area of the site, and the bottom table will be used for the footer information.

For this example I am going to also add some Google Ads so that I might earn a little commission on the page over time. You will notice from the example page that I have chosen “Blooming Jasmine Flower Green Tea” as the main keyword I wish the page to get listed for in the search engines.

Now I insert the text I have written, and have all my headings or titles to each section on separate lines.

Next, go down through the text and highlight the titles and change them to have H1 tags. Some of the smaller, less relevant titles will want to have a H2 tag. Just be sure to give at least the top title a H1 tag. The top title needs to contain your most prized keyword.

Once you have selected your H1 to H6 tags, go back through and alter the font sizes and types to something more fitting for the page. If we had been using a CSS file to manage the fonts etc, then you wouldn’t need to be doing this.

In the footer, type your copyright notices and follow it off with your most prized keyword.

When writing my page, I have also made great effort to repeat my keyword throughout the document, but not too many times. We will be testing this next to make sure your page is not breaking basic rules.

Finding Good Keywords

When you use a search engine, you type in a phrase, sentence or sometimes just a jumble of words. All of this text is referred to as a KEYWORD. They are not keyword’s (plural) A keyword can be made up of just a single word or an entire sentence, it is still called a KEYWORD. This is important to understand.

When finding good keywords (groups of words) for your pages you need to choose something that people are typing in the search engine boxes and there is the least competition for.

It's a fine balancing act at first, even more so if your domain and site are very new.

In our demo page, we went for a keyword “Blooming Jasmine Flower Green Tea” This KEYWORD isn’t great as not many people search for this exactly. But there is also very little competition, so we rank highly and is a direct product which a customer looking to buy green tea might type. You will find our page in No.1 position in Google.co.uk searches for this keyword.

Finding good keywords and repeating this process on all of your pages will soon attract visitors from many different searches and for many different keywords. Over time, you can monitor the search and hit results for your pages and tweak them accordingly to improve their status. As your site grows in age, status and traffic, you will be able to start using the more popular keywords and ultimately score much better in the results for those keywords and get more traffic.

Google Adwords Keyword Tool

Go to Google and sign up for a FREE Google Account here:

https://www.google.com/accounts/Login

Once you have a basic account setup, you need to sign up for the Google Adwords program. Again it's FREE. You don’t need to use the Adwords section of this program unless you want to later on, but for now, we need access to the Google Adwords Keyword Tool.

This tool will give you a rough idea of how competitive any keyword phrase is likely to be. Please bear in mind that this tool is actually informing you of the competition status of the Google Adwords themselves and NOT the webpage competition. This in mind, we can still use it for getting a good idea of what people are typing into the search engines and how frequently.

Type in your keyword phrases, one keyword per line and search. Once the search has finished, change the “Match Type” to EXACT. The results will change slightly. Now press the column header “Global Monthly Search Volume” so that the most searched for keywords are at the top of the list.

Remembering that this is just a guide for our needs, you can look for highly searched keywords and get a rough idea of the competition. The more competition, the more green there is in the bar. We will still need to check this competition in a real search, but for now, it is quite safe to choose some keywords.

Try typing in various keywords as the results will often display keywords that you hadn’t thought of already.

The “Holy Grail” is for a keyword to have a large number of search requests and a low green bar (less competition). Whilst it’s not an exact science, it certainly gives you a good head start. Generally, if the competition is low for the adverts, then the competition will also be low for those keywords in peoples websites, but this isn’t true all of the time. This is a great tool for research, use it.

Be sure to have EXACT selected.

Meta Tag Analyzer

There are lots of FREE to use tools available online to assist and guide you making your pages. The first we’re going to use is a Meta Tag Analyzer. This Meta Tag Analyzer will scan your page and report back.

Visit this site and fill in your details and the security code.

http://www.seocentro.com/tools/search-engines/metatag-analyzer.html

As well as testing your site, run a test on the tutorial page too:

http://www.kimptoncomputers.co.uk/tutorials/blooming-jasmine-flower-green-tea.html

At this stage your META tags will score miserably. Don’t worry. The information we need is on this page.

Scroll down and take a look in the section titled, Keywords found on page

Ignore the single word keywords, and look at the 2 and 3 worded keywords. Typically, the highest scoring keywords will be at the top of the list. None of your keywords should exceed 10%. Make a note of the top 5 or 6 keywords from the 2 and 3 worded lists and enter these into the keywords section in your web pages html code. If the keywords are not what you need / want, then you will need to go back and make some alterations to the pages text to improve a keywords frequency. You should be aiming for a frequency of between 6% and 8%.

Use some of the keywords in your description META tag, ideally you want to try and get a good 150 – 200 characters in the description.

Your page title should be your most prized keyword, or at least contain your keyword. Do not repeat your keyword over and over in any of these 3 META tags.

Repeat this process until you have a hand full of keywords which you are happy with and that all 3 of your META tags are scoring near the 100% relevancy point.

Adding keywords to the ALT tags of your images, the name of your html page and its title will also help.

Having the keyword in your page as a hyperlink will also help your site.

Once you finalised your keywords we should try and make sure that we make them stand out a little more than the rest of the page. It is suggested that the search engines like to find your keywords in various formats such as underlined, bold text, hyperlinks and italic. I tend to try and do this just once per keyword but not always.

Take another look at the tutorial page, you will notice that I have underlined my main keyword just once, made one bold, made one italic etc through the page. Sometimes this doesn’t look very nice, so you may need to either not do all of these or make them discrete. For the tutorial page, it really didn’t matter, so yes, it looks unsightly. However, it is recommended that this be done in some fashion in the page. Experiment with different ideas.

Internet Business Promoter

A far superior tool for optimising your pages is Internet Business Promoter. It is rather expensive at around £250, but worth it's weight in gold. It will analyze your site, your competitors site, and instruct you as to what to do to beat them to the top of Google, GAURENTEED.

Sitemaps

Each time a search engine or crawler visits your site, it doesn’t stay very long. It is important to make the most of every visit so that your pages get updated in the search results quickly. You could just leave the search engine to crawl randomly and hope that it finds all your important pages, or you tell it where to look. Which idea sounds best to you? This is where sitemaps come in handy.

Not only do search engines look for a sitemap each time they visit your site, you can also submit the sitemap to the search engines as a “menu” for them to scan when they visit. This is far more effective than simply asking a search engine to visit your top domain name only.

As usual, there is always more than one way this can be achieved.

Text Sitemaps

This is the simplest to create. All this file contains is a list of all the URLs for your site. All you have to do is create a standard .TXT file in the root of your domain and place the full URL for each page, one URL per line. Traditionally this file is called “sitemap.txt” and will look something like this:

http://www.kimptoncomputers.co.uk/index.html
http://www.kimptoncomputers.co.uk/about_us.html
http://www.kimptoncomputers.co.uk/contact_us.html
http://www.kimptoncomputers.co.uk/sitemap.html

XML Sitemaps

XML sitemaps are more detailed. A full explanation can be found on the Google website

https://www.google.com/webmasters/tools/docs/en/protocol.html

A basic XML sitemap would look something like this;

<url>
<loc>http://www.kimptoncomputers.co.uk/</loc>
<priority>0.6000</priority>
</url>

<url>
<loc>http://www.kimptoncomputers.co.uk/tutorials/blooming-jasmine-flower-green-tea.html</loc>
<priority>0.5000</priority>
</url>

</urlset>

It's certainly well worth reading up on the parameters of the XML code and implementing it. This is particularly important with large sites with many pages.

HTML Sitemaps

This type of sitemap is intended for the human user of your site to help them navigate your site if they cant find what they are looking for. But it has another valuable use which is often overlooked.

As I mentioned earlier, as a search engine crawls the internet and finds a page, it follows all the links on that page. Understanding this, it makes sense then to have a page near the root of your domain which, when found allows the crawler to visit EVERY page in your domain. If the crawler hasn’t already made use of your sitemap.txt or sitemap.xml files, this page will certainly make sure the search engine gets to see all of your site. Whilst you don’t need to have such a page, I highly recommend you create one. Take a look at Kimpton Computers website home page.

http://www.kimptoncomputers.co.uk

At the bottom, right hand side you will notice a small link called “sitemap”. In all of those sites where I have only been able to submit the main URL of my site, their crawlers will visit this page, follow the links, and end up at my sitemap.htm page.

http://www.kimptoncomputers.co.uk/sitemap.html

From here, the crawler will follow all these links, completely scanning the website. Perfect.

Robot Files

Robot files are slightly different. They deny the search engines access to the folders or files detailed within. Not all search engine crawlers read these files, but the main ones do. This comes in handy if you have pages half built or secure areas which you don’t want them to visit. They are very straight forward, just like a sitemap.txt file this is called a robots.txt file and will look something like this:

# DO READ THESE FILES
User-agent: *
Sitemap: http://www.kimptoncomputers.co.uk/sitemap.xml
Sitemap: http://www.kimptoncomputers.co.uk/sitemap.txt

# Ignore Main Folders
User-agent: *
Disallow: /folder1
Disallow: /folder2

# Ignore FrontPage Folders
User-agent: *
Disallow: /_borders
Disallow: /_derived
Disallow: /_fpclass
Disallow: /_overlay
Disallow: /_private
Disallow: /_themes
Disallow: /_vti_bin
Disallow: /_vti_cnf
Disallow: /_vti_log
Disallow: /_vti_map
Disallow: /_vti_pvt
Disallow: /_vti_txt

# Ignore Shop Folders
User-agent: *
Disallow: /shop/admin

Again, you don’t have to use this type of file, but in larger sites, it can make the crawling of your site faster and more efficient.

Submitting Your Sitemap To The Search Engines

To speed up the time it takes for the search engines to find your sitemaps and then list your pages within the directory, you need to submit your sitemaps directly to the search engines. Many crawlers will simple find them during their standard crawl of your site, but it still helps to manually submit them.

Google, Bing and Yahoo have created sophisticated webmaster admin area's which you can manage all aspects of your site including the submission of your sitemaps. You will need to create an account at each of these sites to manage yours.

Google - https://www.google.com/accounts/Login

Bing - http://www.bing.com/webmaster
Yahoo - https://siteexplorer.search.yahoo.com

Tracking Your Visitors

How do you know if anyone has seen your webpage?

There are a few ways to do this. The simplest is to use a server side tool normally supplied as part of your Web Hosting. All Kimpton Web Hosting accounts have this facility. These tools are simply installed into your website from your admin area and then monitor the traffic to your site and its pages. The local server will record every hit your site gets.

Google Analytics

Another method is to use the Google Analytics service. This is another FREE service from Google and is accessible from your Google Account, along side the Adwords, Adsence and Webmaster Tools.

All you have to do is add the domain name to the Google Analytics service, authenticate the fact you own the site, and then add the code to the bottom of every page you wish to record hits on. You insert the script code as the very last code before the </body> tag. Google gives full instructions.

This service is very good and will allow you to study the traffic on your site in great detail. Everything from where the visitor came from, which pages they looked at, for how long, which keywords they used to find you, and many more facts.

Validating Your HTML Code

It’s possible to write a perfectly working page, and for it to be full of errors. Whilst the users cant see them, these errors make it harder for the search engines to read your page accurately.

When validating your HTML code many errors are simply down to different versions or types of code being mixed. Rather like writing a document in English but putting in the odd bit of cockney slang or Scottish alternatives. Whilst most of the time this will be fine, it can cause problems later on.

To test your pages, and in most cases, repair the code at a touch of a button, we highly recommend the FREE W3C Validating Your HTML Code service. It is an official service which will compare your coding to the industry standards.

http://validator.w3.org

All you need to do is enter your URL of the page to be tested (one page at a time) and it will scan your page and report back.

If you select the “Clean up Mark-up with HTML Tidy” check box, the results will display and at the bottom of the page, a box containing a fixed version of the code for your page. In most cases, you will be able to simply highlight this code, and paste it in as a replacement for your pages code. After doing so, re-run the test and you should have an error free page, perfect!

Once your page is perfect, you will be given the opportunity to display a W3C Validated icon on your webpage proving your page is simply perfect. This is of course totally optional.

Advertising Your Web Page

Now that we have our page built, we need to get Google and the other search engines to come and look at it and list it within their search results. Traditionally, you would submit your site to the search engines and wait…. and wait….. and wait some more, often taking them 2 to 3 months to visit and list your page! This is totally unacceptable. Especially when after all the waiting, you find that your page hasn’t ranked as well as you would have liked. Then you make some minor alterations and then have to play the waiting game all over again. Thankfully, we have found a way round this problem.

I started this tutorial with the intention of showing you how to get your brand new page into Google’s index with 7 days. I made the tutorial demo page last night whilst writing this tutorial, posted up the links like I’m about to show you, and blow me down, the tutorial page is No.1 in Google search for its main keyword in just 27 minutes! This is just amazing compared to 2-3 months we normally suffered with. This is how to get your website on Google within 30 minutes!

When promoting the demo page last night, all I did was post a comment and URL link into these 5 sites. They are all FREE to use, and just require a simple sign up.

http://www.digg.com
http://buzz.yahoo.com
http://www.dropjack.com
http://current.com/clipper.htm
http://www.stumbleupon.com

I used the title of my page as the title of the article, URL of the page, and the 1st or 2nd paragraph of the page as the description. You could always write a fresh comment instead if you want, the main aim is the URL.

Once the search engines read this page, they follow the link to your site and list your page, what could be easier?

Remember – I did this last night and it only took 27 minutes for Google to list my new demo page in their search results, but realistically, it can take up to a week. You're very much at Google mercy I'm afraid.

This will be the same for new domains, but you may see your site go up and down for the first couple of months until the domain has gained some age (6 months old at least).

Building Long Term Link-Backs

Now that these initial links have been created, and the search engines have begun to find your page, it is important to begin your normal link-back campaigns.

Beware of the unscrupulous companies which are so prevalent on the internet which offer a "quick fix" solution to creating link-backs. Link farms should be avoided at all costs.

Start slowly, gaining a hand full of links each day in forums, social networking sites, blogs, paid advertising and link exchanges directly with other website owners. It will take time for this to build up, don't be impatient as it WILL take months in most cases for all these link-backs to start helping.

This service is also very good for the cost and will help promote your site to thousands of sites in just a few quick steps.
SEO Linkvine - Get 1000's of One-Way Links Fast

Good luck with your new website and pages. I do hope that this tutorial is helpful. If you would like any further advice, feel free to send us an email or give us a ring.

Thank You For Reading This Tutorial

If you found this tutorial helpful, or by following it your pages have ranked well in Google, please get in touch and let us know. Better still, lets do a link exchange!

Thornbury Gardens, Borehamwood, Hertfordshire, WD6 1RB

Phone: 0208 953 0843
Mobile: 0770 487 1144

How to get your Website on Google